Looking at the man in the mirror in the supermarket today, I realized something about myself. I'm not really a suggestible person -- advertising doesn't have much of an effect on me -- but slap the word "Arctic" on something and I'm about a million times more likely to buy it. Arctic Blast, Arctic Mint, whatever; I'm game as long as that word is involved.
I suspect that you might be the same way.
# posted by
Gerry Canavan @ 3:56 PM
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