Barbie, that plastic icon of girlhood fantasy play, is routinely tortured by children, research has found.

The methods of mutilation are varied and creative, ranging from scalping to decapitation, burning, breaking and even microwaving, according to academics from the University of Bath.

The findings were revealed as part of an in-depth look by psychologists and management academics into the role of brands among 7 to 11-year-old schoolchildren.

The researchers had not intended to focus on Barbie, but they were taken aback by the rejection, hatred and violence she provoked when they asked the children about their feelings for the doll.

“The children never talked of one single, special Barbie. The girls almost always talked about having a box full of Barbies. So to them Barbie has come to symbolise excess. Barbies are not special; they are disposable, and are thrown away and rejected,” Dr Nairn said.

She added: “On a deeper level Barbie has become inanimate. She has lost any individual warmth that she might have possessed if she were perceived as a singular person. This may go some way towards explaining the violence and torture.”

# posted by Gerry Canavan @ 8:34 PM  |