McMeel says the shortfall was not the result of a mistake, but rather the publisher’s desire to create a collectible “limited edition.” Rebecca Murray-Schuler, director of publicity, said that calculations for the print run were based on the performance of The Complete Far Side, which sold well with an initial run of 150,000. “Given the labor intensity of this project, we were not in the position where we could go back to press at a moment’s notice,” she said. “Powell’s situation is not unique. We are hearing from many accounts that expect to be sold out well before the traditional holiday shopping rush begins.”

# posted by Gerry Canavan @ 12:50 AM  |