The primary objectives of the BCBF are: 1) beautification of the city; 2) creation of employment for artists and 3) diversifying access to visual communication in public spaces to reflect the creativity and multiplicity that exists in Canada’s urban centres.

Them.ca proposes a charge of $6.00 per sq. foot of billboard space per year. Those funds will then be redirected towards public art. Thus, five 15’x25’ billboards could subsidize one small art piece for the cost of $10 000.00 (allowing $1250.00 for administrative and maintenance expenses incurred by city and granting bodies).

On a larger scale, the estimated 5000 billboards in Toronto could generate six million dollars for public art per year.

# posted by Anonymous @ 4:07 PM  |