Hot dang. A new book written by the creator of our favorite effeminate alter-ego, Prince Adam. While the book suffers from a terrible terrible cover, the read looks interesting. Maybe I can finally find out the true connection between He-Man and Conan. Some blurbs from the press release:

The outrageously muscle-bound action figure and his allies and villans created a fantasy world for boys that, at the height of MOTU's popularity in 1986 reached $400 million in U.S. sales, only to plummet to $7 million domestically the following year. During its six-year run, the line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picture——a feat not even the venerable Barbie can claim.

The authors also recount the creative process, from He-Man's origins as three characters——a barbarian, a military man, and a futuristic space man——to the moment when Mattel's president, in choosing among several toy concepts, pointed to the He-Man prototypes and said, "Those have the power."

The only thing I'm worried about is the co-author, David Wecker, lists as a publishing credits, The Maverick Mindset: Finding the Courage to Journey from Fear to Freedom and Jump Start Your Brain: A Proven Method for Increasing Creativity Up to 500%! (Okay, so he co-authored them too...I can cut him some slack. A man's got to get paid.)

You can pre-order (which is odd because it's already published evidently) the book off of the publishers website, or just get it for five bucks cheaper now at Amazon.